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Comments 1 - 8 of 8

evildeadthing's avatar


So Kubelka was ad trolling nearly two decades before Don Hertzfeldt was even born...
8 years 9 months ago
missnutmeg's avatar


I dunno about you guys, but I want a beer-!
6 years 4 months ago
BigRed's avatar


Apparently, it's supposed to be a beer-commercial!
8 years 11 months ago
Kenneth McMahon's avatar

Kenneth McMahon

Better quality video here - https://www.dailymotion.com/video/x247kyz
4 years 3 months ago
ClassicLady's avatar


I hope the beer company got their money back.
8 years 11 months ago
dhan_bo's avatar


Color me Kubelka :-)
10 years ago
WalterNeff's avatar


Kinda feel guilty about getting a check for this one ;-)
11 years 6 months ago
Emiam's avatar


How to lose your job in 90 seconds!

Lovely soundtrack!

"In 1957, Peter Kubelka was hired to make a short commercial for Scwechater beer. The beer company undoubtedly thought they were commissioning a film that would help them sell their beers; Kubelka had other ideas. He shot his film with a camera that did not even have a viewer, simply pointing it in the general direction of the action. He then took many months to edit his footage, while the company fumed and demanded a finished product. Finally he submitted a film, 90 seconds long, that featured extremely rapid cutting (cutting at the limits of most viewers' perception) between images washed out almost to the point of abstraction — in black-and-white positive and negative and with red tint — of dimly visible people drinking beer and of the froth of beer seen in a fully abstract pattern."

Tips: Don't see it! Waste of time... Take it away from top lists!
7 years 9 months ago
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