"In 1957, Peter Kubelka was hired to make a short commercial for Scwechater beer. The beer company undoubtedly thought they were commissioning a film that would help them sell their beers; Kubelka had other ideas. He shot his film with a camera that did not even have a viewer, simply pointing it in the general direction of the action. He then took many months to edit his footage, while the company fumed and demanded a finished product. Finally he submitted a film, 90 seconds long, that featured extremely rapid cutting (cutting at the limits of most viewers' perception) between images washed out almost to the point of abstraction — in black-and-white positive and negative and with red tint — of dimly visible people drinking beer and of the froth of beer seen in a fully abstract pattern."
Tips: Don't see it! Waste of time... Take it away from top lists!
Add your comment
Comments 1 - 8 of 8
Emiam
How to lose your job in 90 seconds!Lovely soundtrack!
"In 1957, Peter Kubelka was hired to make a short commercial for Scwechater beer. The beer company undoubtedly thought they were commissioning a film that would help them sell their beers; Kubelka had other ideas. He shot his film with a camera that did not even have a viewer, simply pointing it in the general direction of the action. He then took many months to edit his footage, while the company fumed and demanded a finished product. Finally he submitted a film, 90 seconds long, that featured extremely rapid cutting (cutting at the limits of most viewers' perception) between images washed out almost to the point of abstraction — in black-and-white positive and negative and with red tint — of dimly visible people drinking beer and of the froth of beer seen in a fully abstract pattern."
Tips: Don't see it! Waste of time... Take it away from top lists!
WalterNeff
Kinda feel guilty about getting a check for this one ;-)Kenneth McMahon
Better quality video here - https://www.dailymotion.com/video/x247kyzClassicLady
I hope the beer company got their money back.dhan_bo
Color me Kubelka :-)missnutmeg
I dunno about you guys, but I want a beer-!BigRed
Apparently, it's supposed to be a beer-commercial!evildeadthing
So Kubelka was ad trolling nearly two decades before Don Hertzfeldt was even born...